Louis Vuitton falls back upon sidelines in economy crisis
In recent years, crossover has become the trend of fashion and events like actors/actresses turn fashion designers, or fashion designers joining furniture brands no longer make news. Maybe the attraction of tourism is indeed difficult to resist that many well-known luxury brands coincidentally crossover into the tourism industry and all of a sudden, luxury brands running a hotel, publishing a tourist guidebook or setting up a tourist agency have become the most in fashion things to do. With their consistent fame and reputation, luxury brands’ crossover actions have drawn the earnest attention of fashion tourists’ worldwide.
Louis Vuitton publishing tourist guidebook
Not long ago, Louis Vuitton has invited Li Gong, Joan Chen and Qi Shu to feature in its audio city guidebook Soundwalk for Beijing, Shanghai and Hong Kong respectively, which has attracted many fashion people. In fact, Louis Vuitton has long history of involvement in the tourism industry. Since 1998, every year they publish an English version of Louis Vuitton City Guide which mainly focus on the European cities and will introduce big cities in America and Asia, such as New York and Tokyo. The Louis Vuitton City Guide describes in detail the latest travel information of each city, including scenery spots, hotels, transportation, gourmet and etc. In accordance with the brand’s rigorous style, the category entries of the Louis Vuitton City Guide’s are written in great details and earned it the name of “tourists’ fashion Bible”. Much attention has been paid to the LV City Guide since its issue date and with its cutting-edge fashion taste, its tourist guidebook also leads the trend. The Louis Vuitton City Guide indeed hasn’t failed people’s expectation that it changes its cover page according to the year’s fashion trends just like its new collection does, binding the guidebook using most distinctive pattern, which results in its value of collection and many people buy it as a gift. The 2009 edition of Louis Vuitton City Guide has been published. A lot of new information has been added on the base of last year’s edition and newly joint cities include Athletic Bilbao of Spain, Nicosia of Cyprus, Turin of Italy and Reykjavik of Iceland. In total, 30 European cities have been selected and more than 7500 local address directories are recorded. Moreover, the recorded tourism entries have been more diversified, for example, the guidebook used to record posh restaurants only, but now characteristic restaurants are also introduced; hotels recorded range from luxurious grand hotels and distinctive small hotels; and readers can find much information about the local flea markets. It is said that the guidebook is getting younger in its content which is in accordance with the brand’s development direction and no more a privilege of the superrich. Compared with the high prices of Louis Vuitton’s products, the guidebook only sells from € 25 each, a price acceptable to the common people; after all, it’s a Louis Vuitton item!
Bulgari, Versace running luxury hhotels
Among the hotels run by luxury brands, the ones operated by Bulgari and Versace have won the finest fame. Although these two brands don’t run many hotels, each of their hotels is the cheese,and from LV online community replicaestore.com,we can see this hotels have gain great recognition
The first hotel of Bulgari, an Italian brand world famous for its jewelry, started business on May 18, 2004 in Milan. Located in Milan’s best-known high-end shopping and cultural center, neighboring the Milan Orto Botanico Botanical Garden, this five star luxury hotel is unique to its idea of luxury services that its 58 rooms enjoy the privilege of an incomparable 4,000 square meters private garden. In September 2006, Bulgari opened its luxury resort in Bali, next to the Uluwatu Temple in the southern tip of the Jimbaran Peninsula. The resort follows the luxury mould of its first hotel in Milan, and the best thing about it is the geographic location that guests can feast the beauty of the Indian Ocean directly from the private villas built along the cliff
Different from Bulgari hotels’ lavishness, the Versace hotels are full of art. Located on the Gold Coast in Queensland, Australia, the Palazzo Versace Hotel which started business in September 2000 carries the luxury Baroque style of Renaissance. The details of its ceiling, outer walls, pillars and etc. successfully replicate the Europe’s aristocratic private residence in the 17th and 18th century. The 205 hotel rooms are magnificent also, with some of them equipped with private swimming pools, no wonder they win the favor of the celebrity and aristocrat who value privacy. The Versace hotel in Dubai started construction in May 2007, and is expected to start business in 2009. There will be 215 suites and two presidential suites over 1,200 square meters in this hotel covering an area of 130,000 square meters, whose sumptuosity is worth looking forward to.
agnès b. opening tourism concept store
The popular French clothing brand agnès b. is full of innovation and opened the world’s first tourism concept store in Causeway Bay, Hong Kong, offering the concept products and souvenirs related to tourism. The brand designer agnès b. loves travelling a lot and her aim of opening a tourism concept store is to enable their brand fans to experience the cultures and arts of different countries in a same space. This tourism concept store agnès b.La Maison sur l’ eau (meaning water villa in French) indeed fulfills the designer’s dream of people “travel around the world following agnès b.”in the store since everything inside, from the decoration design to the products on display is tourism-related.
agnès b. tourism concept store
Designer has chosen her favorite white as the main color. The simple and chic design accords with the brand’s consistent style. The most popular Voyage series is their featured products, including fashion clothes and bags suitable for travelling, document folders, luggage tags, instant cameras, travel books, CD and even personal items like slippers, socks, toothbrush, eyeshades and etc. , almost like a tourism grocery.
The agnès b. tourism concept store changes its theme every four months, that is to redecorate the store with the tourist destination country as its theme, to display and sell the characteristic limited edition tourism souvenirs purchased from the local. Lately, the agnès b. Hong Kong tourism concept store uses decorations of Argentine characteristic like colorful houses in its white background with Argentina as its theme country, enable people to feel as if they were in this “Paris of South America”. Shoppers can find trophies like lovely patchwork dolls, leather decorations, nostalgic iron cups and etc. brought back by the brand’s designing team. If customers want more, they can buy a tourist guidebook made by agnès b. to have further understanding of the Argentina in agnès b.’s mind.(By your-lame-atempt-to-advertise-your-knockoff -store-has-been-detected-and-deleted.com)