Filed under: LA Auto Show, Convertible, Marketing/Advertising, Videos, Design/Style, Fiat
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Fiat dealers recently welcomed the five-door 500L into their ‘studios’ as a much-needed second model line, but franchisees are still clamoring for additional new model ranges as most struggle to reach profitability. There’s more in the pipeline for the reborn brand, but in the meantime, Fiat continues to rely on special editions of existing products to drum up interest, in this case, the just-introduced 2014 500C GQ Edition. Meant in part to extend appeal of the tiny 500C to more male shoppers, the GQ Edition teams up the rolltop Cinquecento with publishing juggernaut Conde Nast for a (somewhat) more masculine special edition version of the 500.
Chief among the exterior changes are 16-inch gloss black alloys with red-trimmed center caps, a more aggressive lower fascia and black-bucket headlamps, along with the requisite GQ badging. There’s no special additional chutzpah found under the Fiat’s tiny hood, but that’s okay, this model has a plenty adequate 160 horsepower and 170 pound-feet of torque from its 1.4-liter Multiair engine (borrowed from the 500 Abarth) to go with its five-speed manual gearbox.
As you’d expect of a GQ-branded product, due attention has been paid to the interior furnishings, including a matte-finish body-color gauge cluster nacelle, and Nero black leather seats lifted by Alcantara inserts incorporating a Steam leatherette center stripe and GQ embossing on the backrest.
Pricing has yet to be announced, but the canvas-roofed fashion statement is slated to hit dealers early next year. For more information, scroll down to watch a pair of videos and see the official release.Continue reading 2014 Fiat 500C GQ Edition mans up [w/videos]
2014 Fiat 500C GQ Edition mans up [w/videos] originally appeared on Autoblog on Thu, 21 Nov 2013 09:20:00 EST. Please see our terms for use of feeds.
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