They have a number of shades, it is called semi-permanent lipstick, but neither is it anywhere near semi-permanent nor is it really “lipstick”. It’s more of a watercolor type paint solution made of a very thin liquid base, that goes on with a sponge wand very easily, and washes off with water (you have to scrub a bit) or with any oils/cleansers (easily comes off). It wears well tho… unless you wash it off it won’t come off, on anything. It’s dries quickly to a more-than-matte finish, u won’t even feel it there. Only thing is, no amount of cream added to the lips will make it any creamier.. the thing is very dry. Chew on it all you want, it won’t come off.