http://www.blogcdn.com/www.engadget.com/media/2013/09/lgultrahdoledtv01.jpgThe never ending battle between Samsung and LG has moved to its inevitable next level, as LG has introduced an even larger super high-res OLED than its competitor’s 55-inch models, with more resolution. The new high water mark is this 77-inch Ultra HD curved OLED it’s showing off at IFA 2013, which is a step up in pretty much every way possible, and even makes us recall the LCD size wars of the mid '00s. Whether or not we asked for it, it’s bringing new display technology, a rare shape and of course, that truly outstanding size. It’s only a concept now, but so was the $15,000](http://www.engadget.com/2013/07/22/lgs-curved-oled-tv/?utm_source=Feed_Classic&utm_medium=feed&ncid=rss_semi&utm_campaign=Engadget) 55-inch version at one point so we’d suggest keeping your black card handy.
Filed under: Home Entertainment, HD, LG
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Source: LG Newsroom