LAWN MANIA 2012

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How they look in real?

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SS prints have a lot of white....

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did anyone see the SS video? wow they are going big this year lol, or did they have a video last year as well?

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more money than sense!

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it will be a big rip off...big campaign...so big rip off of our pockets...

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Well, I have done specialization in Advertising in my masters and has been teaching this subject to Masters, M phil and BS Hons students for last 6 years. As I know this subject and the technicalities of ad making the format chosen itself depicts the elites. Its a lifestyle plus luxury format with the appeal of glamour and fantasy in it. The ad itself speaks that brand is prohibited for the ones who cant afford. If you see even the train shows a luxurious cabin, which in real does not exist in Pakistani trains. The driver holding purse of the model and umbrella again is the indication towards the elite status. However I have felt that less emphasis is given on prints and the reason for it is that SS stands as a status symbol and brand manufacturer know this so they just focused on status element. Be the design good or bad it gives a relief to everyone wearing it in committee parties "Yeh Sana Safinaz ka hai" and else all around would give lauding looks even if print has nothing creative in it. Thats what I think and have summarized

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**sana safinaz 2012 full catalog

**

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their is too much going on in their lawn this year.

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these looks like formal dresses does not looks like lawn*:smack:

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more of a party dress than formal. but i love that because i always wear lawn o parties eid etc

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Beautiful :jano:

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which ones on your list?

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Last spring I wanted all of them... this year not so much. I was really looking forward to it but only like a few which will make my hubby a very happy man :)

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12B for me please ! :chai: and 5A or 5B 's just the dupatta !

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2A, 12A, 12B, 13A does anyone know the price of these.

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I love 12b too :) Saadia they haven't disclosed the prices yet.

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Yes I also only like 12b or peach one due to colour can’t spot what is the print :hmmm:

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im really "shocked" in a way how their campaign is made...

in a way its also sad...look at the pics..louboutins, rolls royce, hermes (birkin) bag, louis vuitton everywhere...

SS seems to be more a status now...that just "summerprints"

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lekin 5a and 5b ke dupattey ache hai...dnt like the shirt...seems to be more silk then chiffon...

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The peach one is lovely