Re: LAWN MANIA 2012
Well, I have done specialization in Advertising in my masters and has been teaching this subject to Masters, M phil and BS Hons students for last 6 years. As I know this subject and the technicalities of ad making the format chosen itself depicts the elites. Its a lifestyle plus luxury format with the appeal of glamour and fantasy in it. The ad itself speaks that brand is prohibited for the ones who cant afford. If you see even the train shows a luxurious cabin, which in real does not exist in Pakistani trains. The driver holding purse of the model and umbrella again is the indication towards the elite status. However I have felt that less emphasis is given on prints and the reason for it is that SS stands as a status symbol and brand manufacturer know this so they just focused on status element. Be the design good or bad it gives a relief to everyone wearing it in committee parties “Yeh Sana Safinaz ka hai” and else all around would give lauding looks even if print has nothing creative in it. Thats what I think and have summarized
I agree with your assesment! For that reason I wont be purchasing ss. I dont buy into this elitist idea. when I saw this ad i was offended and was actually ashamed. the smug look on her face and depiction of the poor was so crass in my opinion and i dont associate myself with that kind of thinking. i can find other ways to give my ego a boost!!!