Let’s say you’re LaCie, manufacturer par excellence of mid-to-high-end external hard drives. Are you LaCie now? Good. And let’s say you’ve put out a Rugged hard drive and a Rugged XL hard drive. Where do you go next? XXL? Extra-regular size? No, no, you put on your robe and marketing hat and, because you now know people like small things, you decide to make the Rugged Mini. Genius!
