First theory no 1:
Food watchdog urges action on children’s ‘health timebomb’
By Stefanie Marsh
**BRITAIN is facing a “public health timebomb” with average life expectancy about to fall for the first time in more than a century if nothing is done to halt an epidemic of child obesity.
Lack of exercise and poor diets have produced a generation of children not only prone to more illness than their parents but with shorter life expectancies, the Government’s most senior adviser on food and health has said. **
Sir John Krebs, the chairman of the Food Standards Agency, says that obesity has become one of the nation’s most pressing issues. He urged action to tackle the child nutrition problem, saying: “Doing nothing is not an option.”
Interviewed in a Sunday newspaper, Sir John said that increases in heart disease, type II diabetes and cancer were just some of the side-effects of what has been nicknamed Britain’s “fat plague”.
“What we are faced with is a situation where, if nothing is done to stop the trend, for the first time in 100 years life expectancy will actually go down,” he said.
“That is an extraordinary reversal of the general gains in health. We’re all looking forward to a longer and healthier old age, and that trend could be reversed. So that’s what we are staring at — a public health timebomb which could explode.”
The agency’s recommendations include reducing salt and sugar in children’s food, banning food adverts aimed at pre-school children, stopping vending machines selling only sugary snacks in schools, restricting the amount of advertising of sweets and putting compulsory health warnings on some products. But some consumer groups say that this may not be enough.
The Consumers’ Association, which has long campaigned for clearer labelling on food packaging, said that the Government should not rule out the possibility of a “fat tax” on fast foods, similar to the one imposed on tobacco firms, as well as a ban on cartoon characters on packaging aimed at children.
The group is also calling for all foods to be vetted for their nutritional value by independent scientists before they reach the shelves.
Michelle Smyth, a Consumers’ Association spokeswoman, said: “One of the problems is that consumers are being duped into buying what they think are healthy products which are not in fact healthy at all.
“A so-called ‘healthy’ range of cereals may, for example, claim that it is rich in calcium despite the fact that that claim is actually made on the milk added to the cereal, which is itself loaded with salt and sugar.”
Tackling Britain’s obesity problem has divided politicians, many of whom are reluctant to legislate against big food companies, claiming that re-educating the public about their eating habits should be more of a priority.
Chris Grayling, the Tory health spokesman, said that he was against banning advertising aimed at children. “It’s not regulating against a particular type of advertising to children, it’s that we need to create changes in attitudes,” he said.
“If a product is high in salt there is no reason it shouldn’t say so on the packet but I don’t want to get into situation where we’re seeing skulls and crossbones on food labels.”
A complete ban on television advertising aimed at pre-school children has already been rejected by Tessa Jowell, the Culture Secretary, who has said that it would deprive independent broadcasters of funds for programmes.
**Some sectors in the food industry have already shown signs that they are taking the obesity threat seriously. Sainsbury’s is due to announce that it will begin cutting salt in its foods after evidence that high intake causes a higher death rate. The Government is holding a “salt summit” tomorrow to demand action from food companies such as Heinz, McDonald’s and Birds Eye. **
Figures show that 8.5 per cent of six-year-olds and 15 per cent of 15-year-olds are obese and the Food Standards Agency predicts that obesity will cost the nation about £3.6 billion a year by 2010.
Sir John says that more than half of Britain’s population is currently overweight or obese. He said a debate must be encouraged on what can be done to improve the health of young people.
“We know that the level of obesity in children is rising and, in the words of the Chief Medical Officer, is a health timebomb that could explode,” he said. “Doing nothing is not an option.”
Although his proposals are likely to meet resistance from food manufacturers, Sir John said that he favoured exploring voluntary agreements before proposing legislation forcing companies to act.