Sounds like a lot of money 1.6 million ruppees. In the face of this, compare Ishq Khuda (which was your typical punjabi flick which doesn’t even address the rest of the country that doesn’t speak Punjabi) and substandard plot/production/acting etc - got 10.15 million rupees (so 10x the profit on Josh), and not surprisingly the pushto flick done in HD Zama Armaan basically made nothing.
The entire Pakistani crowd went to watch Chennai express instead. 50 million ruppees for Chennai Express.
These numbers are one week numbers.
Josh producers said that for every 200 ruppee ticket, 100 ruppee was to go for charity.
Great, Pakistani people, yet again, you guys show me how no one gives a crap about their own country anymore. You’d think on a day of Eid which lasts 3 days, and one ticket just being about 100 to 200 ruppees, that people would at least go see a Pakistani movie.
There are articles in the Indian papers gloating about how the Pakistani films pretty much flunked with the competition.
Call me crazy, but being Ramadan, and everyone fasting, etc and trying to earn sawab, I’d think that if a good film is made by someone in my country, and they’re telling me 50% of proceeds would go to charity, I’d try to go see it. Over an Indian film. By a country that is trying to set bombs off in my country on a daily basis through spies.
But I think I’m pretty much in the minority on that one, apparently. About some number of millions of people do not agree with me on that.
I’m looking forward to watching Josh. They played it in a Melbourne film festival and it has played and won awards from UK, US to other countries in Europe. It played in Mumbai film festival Pakistani film to show its ?Josh? in Mumbai - DAWN.COM and London Indian film festival
nd come on yaara yeh india ki baat kahan se aagyi. Both our countries need to show more respect for original strong independent films rather than just watching masala flicks. Too many bomb(shell) oriented movies with indian films every day. I loved Bol more than Indian film released that time and so did my aunt and nani. Good people who appreciate substance over style will support those films. Chennai express did well only because of SRK. Prob would have been better if theatre owners could postpone it to another time.
josh is only showing in 9 theaters in Pakistan the other two are playing in all theaters across the country. so the numbers make perfect sense. don't blame the people, blame the distributors( ARY) for doing a crappy job at distribution
I think the limited release makes sense. Josh may have a relevant story and critical acclaim but it is still an independent movie that will attract just some of the educated audience that don't mind watching something so intense during Eid. Considering that there is no entertainment factor, it has done OK. Other films with social messages such as KKL and Bol had hit soundtracks and big names to increase its appeal which requires a bigger budget.
Ishq Khuda is a regional film that follows the traditional Lollywood formula so Chennai Express never had any competition to begin with.
I find it weird that Ishq Khuda made more money than Josh. I'm not sure why Josh wasn't released in more theatres, I guess the greed of the cinema owners has to weigh in - they make way more money if the house if full, than if not. But even then! It should have made more than 1.6 easily.
Your title is confusing. I thought that this is just follow up thread about Josh condoms, and I was like ..wow, even though they banned the ad but the charm of fat lipped model worked.
I don't understand why distributors have these pre-conceived notions about the audience. Khuda Ke Liye had a nationwide release, was well marketed and did great business. i am sure josh will resonate well with people IF given then chance
This movie is available on Amazon Instant Videos for rent or purchase. If your local public library carries Bollywood and foreign language films, it may have the DVD as well.
I think the movie offers an interesting window into contemporary Pakistani society, characterized as it is by the widely disparate lifestyles of the haves and have-nots. A few feudal lords are thrown into the mix for good measure, and their excesses are the main impetus for the screenplay, which is a bit predictable. It's not exactly a riveting thriller but the cinematography is excellent. Overall, good effort; it's worth a watch.
