It’s a sin I know almost too well as a blogger. It’s slow going for news on a Friday night and the pageview gods send you a reprieve in the form of a tweet. A former Apple engineer is berating the company’s design ethic in the post-Jobs era in less than 140 characters? Score! Suddenly one story becomes another story then another story then another story then another story. Until it’s a crisis! ZOMG! Apple is over! The company is finished! Interested in the actual story, I talked with former Apple TV engineer Mike Margolis about the tweet that launched a thousand blog posts.