Filed under: Car Buying
Camry and Civic lead comeback of Toyota, Honda
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When 2011 ticked over to become 2012, something changed with the dynamic that had been in place nearly all of last year. We had become so used to the domestics seeing increased sales month after month while Toyota and Honda struggled to keep their heads above water while fixing disaster-related production issues. No more.
January saw both Toyota and Honda report strong positive sales figures (up 9.00 and 9.25 percent, respectively). That’s good enough to out-trend Ford (up 8.29 percent) and General Motors (down 6.11 percent), the latter of which saw its new year kick off with a decline after finishing 2011 with 11 out of 12 monthly sales gains. Conversely, Honda kicked off its new year right after posting eight straight months of sales declines to end 2011.
The Chrysler Group was King of the Hill in January, posting a 44.26-percent increase in sales.
Both Toyota and Honda should especially be pleased with how their traditional top sellers performed. The redesigned 2012 Toyota Camry entered the market without skipping a beat and posted a 55.9-percent increase on 28,295 units sold. Likewise, the Honda Civic, which received a harshly criticized redesign in 2011, bounced back in January with a 49.5-percent increase on sales of 21,883 units. It replaces the aging Accord at the top of Honda’s sales heap, which remained flat in January with just 13,659 units sold.
What about Chrysler? Shockingly, the Chrysler Group was King of the Hill in January, posting a 44.26-percent increase in sales compared to 2011, led by an indomitable Chrysler brand that reported an 81.39-percent increase in sales on the back of strong performances by its 200 and 300 sedans. Ram (41.86 percent), Jeep (37.40 percent) and Dodge (29.37 percent) all reported strong sales, as well.
Additional mentions should be made for Mazda (up 68.19 percent) and Volkswagen (up 47.87 percent). Mazda enjoyed a 532.6-percent in Mazda2 sales to 3,032 units, as well as a 118-percent increase in Mazda6 sales to 4,929 units. Meanwhile, the Volkswagen Passat went from selling just 108 units last year to moving 6,318 last month.
Check out the rest of last month’s sales numbers in the table below.
[TABLE="width: 628"]
**Brand/Company**
**Vol. %**
**Jan 2012**
**Jan 2011**
**DSR***
**Jan 2012**
**Jan 2011**
**Chrysler**
81.39
17,604
9,705
81.39
734
404
**Mazda**
68.19
23,996
14,267
68.19
1,000
594
**Volkswagen**
47.87
27,209
18,401
47.87
1,134
767
**Bentley**
43.90
118
82
43.90
5
3
**Ram**
41.86
18,470
13,020
41.86
770
543
**Land Rover**
41.13
3,205
2,271
41.13
134
95
**Smart**
38.55
496
358
38.55
21
15
**Jeep**
37.40
31,710
23,079
37.40
1,321
962
**Dodge**
29.37
31,454
24,314
29.37
1,311
1,013
**Kia**
27.81
35,517
27,789
27.81
1,480
1,158
**Mercedes-Benz**
22.91
21,230
17,273
22.91
885
720
**Mini**
21.19
3,334
2,751
21.19
139
115
**Subaru**
20.94
22,807
18,858
20.94
950
786
**Audi**
19.74
9,354
7,812
19.74
390
326
**Hyundai**
14.73
42,694
37,214
14.73
1,779
1,551
**Nissan**
12.53
72,517
64,442
12.53
3,022
2,685
**Honda**
9.25
74,628
68,308
9.25
3,110
2,846
**Toyota**
9.00
112,266
102,996
9.00
4,678
4,292
**Ford**
8.29
131,589
121,511
8.29
5,483
5,063
**Porsche**
6.25
2,550
2,400
6.25
106
100
**Jaguar**
5.35
985
935
5.35
41
39
**Acura**
5.28
8,381
7,961
5.28
349
332
**Volvo**
4.33
4,461
4,276
4.33
186
178
**BMW**
3.14
16,405
15,905
3.14
684
663
**Chevrolet**
-1.22
123,864
125,389
-1.22
5,161
5,225
**Lexus**
-4.56
12,274
12,860
-4.56
511
536
**Lincoln**
-7.86
5,121
5,558
-7.86
213
232
**Infiniti**
-8.22
6,796
7,405
-8.22
283
309
**GMC**
-9.73
24,966
27,658
-9.73
1,040
1,152
**Mitsubishi**
-17.55
4,711
5,714
-17.55
196
238
**Buick**
-23.07
10,208
13,269
-23.07
425
553
**Cadillac**
-29.06
8,924
12,580
-29.06
372
524
**Suzuki**
-41.26
1,505
2,562
-41.26
63
107
**Fiat**
NA
1,911
0
NA
80
0
**Saab**
NA
NA
658
NA
NA
27
**COMPANIES**
**Chrysler Group**
44.26
101,149
70,118
44.26
4,215
2,922
**Jaguar Land Rover **
30.69
4,190
3,206
30.69
175
134
**Nissan NA**
10.39
79,313
71,847
10.39
3,305
2,994
**American Honda**
8.84
83,009
76,269
8.84
3,459
3,178
**Toyota Mo Co**
7.50
124,540
115,856
7.50
5,189
4,827
**Ford Mo Co**
7.38
136,710
127,317
7.38
5,696
5,305
**BMW Group**
5.81
19,739
18,656
5.81
822
777
**General Motors**
-6.11
167,962
178,896
-6.11
6,998
7,454
****Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 24 selling days in January 2012 versus 24 selling days in January 2011, so the change in monthly sales volume will be the same as the change in average daily sales rate (DSR) for each brand/company. ******Also, brands are combined and reported as companies ******only****** if their sales figures are released jointly.***
January 2012 - Hangover Edition originally appeared on Autoblog on Wed, 01 Feb 2012 16:00:00 EST. Please see our terms for use of feeds.
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