There’s a new ereader in town, gals and pals. The iriver Story HD will soon be available at Target for $139.99. While by all accounts, it’s a fine piece of hardware – 7.3 ounces, first six-inch XGA e-ink screen, SD card slot, WiFi, six week battery life – it’s the Google Books integration that will likely spur sales. This might be the best anti-Kindle/Nook ereader on the market.Ereaders need access to a massive book marketplace to be successful. The Kindle has Amazon and the NookB&N. The iriver Story HD is no different. However, instead of having a marketplace named after a famous bookseller, the new ereader uses Google eBookstore. This newish Google service uses the cloud for easy and convenient book storage, which allows multiple devices to share content much like the Kindle’s Whispersync.