As if the couch-potato syndrome without a reward wasn’t bad enough, now you’ll be encouraged to do more of the same.
And I bet my bottom dollar, some people will go to all lengths to earn the $5 gift card by watching 2 days worth of tv. The way it works, while you’re watching, the app recognizes the sounds and rewards you 2 points for every 5 minutes of tv watched. 7500 points earn you a $5 giftcard to one of the many “sponsor” companies such as BurgerKing (surprise surprise!!), Starbucks, iTunes, Bestbuy, CVS, and others.
So let me try my hand at math, and my math skills aren’t the strongest. 3000+ hours of tv time=2 days of electricity wasted=way more than $5?
So who is this targetting? Bored housewives who watch that much tv anyways? Or the unemployed?
You decide!
PS: A Desi version of this would be an instant hit among the Drama watching Aunties. Just sayin…