Insert Coin: Rowdy Robot creates Bluetooth 4.0 beacons that activate automatic alerts

In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you’d like to pitch a project, please send us a tip with “Insert Coin” as the subject line.
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It’s no secret that Bluetooth 4.0 is energyefficient, but now a startup called Rowdy Robot wants to use it for something rather less predictable than monitoring heart palpitations during your Tour de France training. A network of little beacons ("t