An interesting development success story - perhaps, one of the key factors of its success has to do with the fact that the women are able to take the dough home and roll it there, so it doesn’t interfere with their other, day-to-day chores. i could be very wrong but maybe another factor is that their rotating-presidency is a far cry from the rigid, hierarchial structures of other businesses?
**The rise of India’s poppadum queen**, BBC
Sanjeev Srivastava, 24 October 2002
Jaswanti Ben Popat, nearing 70, hardly looks the type who would be whizzing in and out of boardrooms, or chairing meetings on million-dollar deals which decide the fate of thousands of people.
The fact that Jaswanti Ben comes from a poor family, and has had no formal schooling, might reinforce the impression that heavy-duty business matters are not her thing. But appearances can be deceptive. For Jaswanti Ben is this year’s recipient of Economic Times magazine’s Businesswoman of the Year award.
Pioneer of one of the most amazing success stories in Indian business, Jaswanti Ben, and seven other out-of-work women, started her poppadum rolling business with a loan of just $2. The idea was to earn some extra cash to supplement their families’ meagre incomes. That was in 1959.
Now the business employs more than 40,000 women and has an annual turnover of nearly $50m. Like Jaswanti Ben, most of the women who now work in this poppadum or native crisps business - known as the Shri mahila griha Udyog - come from a humble background. Most are illiterate, almost all are poor.
In the 62 workshops across the country where the poppadums - branded Lijjat, or “sumptuous” - are prepared, the working day begins early. By mid-morning, the dough is kneaded and the spices mixed. The women then take the dough home, where they can roll the poppadums while attending to household chores, still the preserve of women in most of India. But the apparently homely production techniques belie stringent quality control which, according to Jaswanti Ben, is the secret of the company’s success.
The firm’s products taste exactly the same wherever they are made, “east, west, north or south India”, she says. “We never compromise on quality.”
The Lijjat enterprise’s success is also down to the way it is run. Everybody starts at the bottom and works their way up according to a co-operative system which promotes the concept of dignity of labour. The Lijjat presidency, for instance, rotates amongst the executive committee members, who are elected from the workers.
“Only those who have rolled poppadums can be promoted in our business,” says current president Jyoti Naik.
The poppadum business is no longer simply a domestic success. The crisps are also exported, especially to countries which have a substantial Indian diaspora. The company has also diversified into detergents and bread making. Some business schools have even commissioned studies to understand this unique venture, run without any professional managers.
Each woman worker earns $2-5 a day, depending on her output, and additional benefits accrue from the fact that each is a partner in the business. But the driving force is not increased profits, but the empowerment of Indian women by making them literate and financially independent. This is indeed a rare socialist business model in a world where capitalism seems to have gained dominance.
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Don’t turn this little thread into an India versus Pakistan contest. Both countries are special and unique in their own manners… both share so much - think about it, cultures, religions, traditions, languages… It’s not about which is “better” or which will do better down the road in ten years. If one country is doing positively in one aspect, then let’s support that wholeheartedly. And see whether or not there are lessons there that the other country can emulate.
Just my two rupees’ worth of opinion