Here’s a question that more than few consumer hardware startups are struggling with these days: should they try and raise money from a slew of wary investors or bring their projects to the public in hopes of a Pebble-style success? GoPro founder and CEO Nicholas Woodman sat with down with our own Matt Burns on the Disrupt SF 2013 stage to address that same question, and his message to would-be hardware startup founders is to strongly consider another option. “Bootstrapping is a really powerful thing,” Woodside said. As long as you can bootstrap without sacrificing a competitive advantage or moving so slowly that you’re “eaten alive by competitors,” the benefits of being able to stay devoted to your singular vision can’t be overstated.