Impact of Indian exit on Advertising

Entertainment Cricket and Other Sports
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**Team India stays pivotal for ad world **

http://worldcup.indiatimes.com/articleshow/1776313.cms

**NEW DELHI, March 16: **India’s meek, five-wicket surrender to Bangladesh in the World Cup has put advertisers in a quandary. The sudden prospect of an early Indian exit means that advertising during the World Cup telecast may not be worth the money.

There is disquiet in the advertising industry in the country, especially among those who had hinged their bandwagons with the Men in Blue.

The advertisers fear that their big investments may not give them returns worth a smile. One of the primary reasons that they need India to do well in mega event is that ad slots have been sold in India-centric packages.

For instance, a 12-match package, which includes nine matches involving India, (three group ties and six Super 8 matches with two semis and the final) was sold for Rs 3 lakh per 10 seconds.

A 27-match package (Super 8 matches onwards) was sold for more than Rs 2 lakh per 10 seconds.

In a One-day match, there are around 5,000 seconds of ad time and the cost of the slots could go higher if India play the semifinals and final.

This may mean a drop of up to Rs 150 crore in advertising revenue for the broadcaster. The total on-air advertising revenue for the Cup is currently projected at Rs 400 crore.

Ad rates for non-India matches too are expected to drop if the Men in Blue crash out at the league stage. Currently, the rates are Rs 1.25-1.30 lakh for matches not featuring India.

An early exit for India could mean a drop to Rs 1 lakh . Kunal Dasgupta of Sony, the official broadcaster of the World Cup, agreed that the money spend on advertising will be hugely affected if India is knocked out .

Advertisers like LG and Pepsi are not panicking yet. “People will appreciate cricket even if India lose because they are lovers of the game. Similarly, our commitment in terms of advertising will go through. In our opinion, World Cup will be watched even if our team is out,” Girish Rao, market head of LG India, which is spending around Rs 50 crore on air and ground advertising, said.

Even Vipul Prakash, executive VP of Pepsi marketing, said, “We have a long-standing relation with cricket. Which means, losing a match or two does not change Pepsi’s strategy. In fact, it’s too early to talk about it.”

Well, the ball is in Team India’s court now.

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Re: Impact of Indian exit on Advertising

I suppose that's the only incentive that'll get them fired up for their next game.

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Re: Impact of Indian exit on Advertising

i hope not

Sannan is in
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Re: Impact of Indian exit on Advertising

We should protest against their advertisements and products :aj: otherwise langooro ki poonch kabhi sidhi nahi hoti

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Re: Impact of Indian exit on Advertising

They dont make adds while they are playing cricket or anything, then why are indians so bothered by it? the time they might sit at home with their families goes in them making adds... how long does it take to make an add? one day or two...the way they perform is i guess not them working in adds fault.. but thats only my opinion..

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Re: Impact of Indian exit on Advertising

from advertisements they get paid many times more than what BCCI pays to players then why would they be interesting to play cricket :aj:

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Re: Impact of Indian exit on Advertising

langooron ki poonch ko seedha karne ke liye usko steel pipe main permanently daal dena chahiye.
+++++++++++++++++++++++++++

Beta: Mummi dekho papa chhake pe chhaka laga rahe hain.
Mummi: nahin bete yeh to advertisement hai.

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Re: Impact of Indian exit on Advertising

Thanks for sharing this

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Re: Impact of Indian exit on Advertising

It's hard to digest, but I feel, its a fact huge earning of Indian players through advertisements have made them complacent. Their performance have never reflected their huge earnings.
Any person, if within a short period of time earns a huge money, will feel financially secure for rest of his life and thus complacency or carelessness creeps in. Our Cricketers are no exception.

BCCI must make mandatory to all Cricketers in India to obtain permission before doing commercials. And rules should be as such to allow the players for total no. of brand endorsements based on the runs they scored/wickets they take or their overall performance.

No one is against advertisement or players earning out of it, our concern is, the main purpose should always be winning the game, when this gets lost in ad-world, the fans feel cheated.

Look at the body language of our Indian players in previous match, you will understand how much they cared about game.

Dhoni when started his career played some good knocks and instantly started endorsing all available brands in India, right from soap, shampoo, watch, bike etc. etc. etc. and what not and now his perfromance has started deteriorating!!

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Re: Impact of Indian exit on Advertising

Indian cricket is in pits.....it will soon have a fate like hockey.
Advertising or no advertising..doesn't matter. Media hype is unrestrained.

Disgruntled players will becomes coaches for cricket teams from timbuktu, vantau et al.

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Re: Impact of Indian exit on Advertising

Guys fear from the day - the cricket become popular in great sporting nations such as USA, China, Japan, Germany, France, Brazil etc!

If that day come, both India and Pakistan will be playing in the qualifying rounds!

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Re: Impact of Indian exit on Advertising

^ true :hehe:

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Re: Impact of Indian exit on Advertising

Never mind...till that time we may also become great sporting nation...No fear, Hockey example is an exception:D