wondergurl:
seriously? newsflash, the trend is going the opposite way! its the Pakistani music which has made a stronger impact in bollywood in the recent past not the other way around. i think bolly movies are still bigger in Pakistan as compared to bolly music, yes its very popular but it is not in direct competition with local music, they are two very different genres.
bollywood music is filmi, all about playback singing, a totally different genre than the pop music scene in Pakistan where elements of sufi, rock, semi-classical, qawali and folk are all heard distinctively and sometimes combined. overall i think our music is much more diverse and more evolved right now than the jingle sounding repetitive remixes that bolly is churning out.
Love it or hate it Pakistani music is continuing to increase in popularity, more than other genre singers in bollywood. Case in point are examples of local singers being HUGE hits in bollywood like Rahat Fateh Khan, Amanat Ali, Atif Aslam, Shafqat Ali and bands such as Strings, Jal etc
interesting read:
The Emergence of Pakistani Singers in Bollywood » Bollywood Spice
They got popular, after getting discovered by Indians and working with their people to produce songs for their market. How is that “increasing in popularity”. This is like back in the early 00s when Latin artists were popular in the US. Who cares about Ricky Martin, Enrique Iglesias or Marc Anthony now.