ICC's bowls a bouncer to the bowlers

Re: ICC’s bowls a bouncer to the bowlers

Bowler was not getting punished?
What all punishment bowlers need apart from extra run that is awarded to batiing team when a no ball is bowled. If it was not enough they could have made it 2 runs. But awarding a free hit is stupid.

Did they have any explanation of bowl changing at 35 over mark.