How to run a proper PR campaign

It seems that Israel has been successful in converting its paper-based propaganda to e-propaganda over the last decade. China and Russia have learned well from them. We see the impact of Israel’s efforts now. Palestinians are generally demonized and all of Israel’s actions are considered ‘self defense’ by larger internet communities.

Israel to pay students to defend it online

JERUSALEM (AP) — Israel is looking to hire university students to post pro-Israel messages on social media networks — without needing to identify themselves as government-linked, officials said Wednesday…

Israel’s newest PR weapon: The Internet Megaphone - Israel - Jerusalem Post

As Al Jazeera’s 24-hour station takes to the air in English and with other new Arab English-language media initiatives such as the Ramallah-based Palestine Times fresh off the press, Israel has begun effectively using a new weapon in its public diplomacy arsenal to fight the media war on the Web - a locally-developed computer software tool called the “Internet Megaphone.” The Foreign Ministry itself is now pushing the idea, urging supporters of Israel everywhere to become cyberspace soldiers “in the new battleground for Israel’s image.” The Megaphone, which was first reported on in The Jerusalem Post when it made its debut in July during the Lebanon war, alerts activists about polls and articles about Israel on the Internet and enables them to express their support or opposition by e-mail…

About the JIDF | Jewish Internet Defense Force

The Jewish Internet Defense Force (JIDF) is a private, independent, non-violent protest organization representing a collective of activists, operating under the name “Jewish Internet Defense Force” since the 2008 massacre at the Mercaz HaRav Yeshiva in Jerusalem.

We’re on the cutting edge of pro-Israel digital online advocacy, presenting news, viewpoints, and information throughout a large network reaching hundreds of thousands via email, Facebook, YouTube, RSS feeds, Twitter, and other digital hubs to those who share our concerns for Israel and about about antisemitic and jihadist online content…

=========

News like following receive limited coverage:

Israeli ministers pass bill jailing stone throwers for 20 years — RT News

Government ministers in Israel have voted to increase penalties ten-fold on people convicted of throwing stones at vehicles from two to 20 years, in a move designed to deal with a wave of violence that has hit some of Jerusalem’s Arab districts…

Re: How to run a proper PR campaign

How can you cry about Holocaust years before it actually started?

Re: How to run a proper PR campaign

Israel approves use of harsher measures against ‘Jewish terrorists’ - Arab-Israeli Conflict - Jerusalem Post

…“We are determined to vigorously fight manifestations of hate, fanaticism and terrorism from whatever side,” Prime Minister Benjamin Netanyahu earlier told the full cabinet at its weekly meeting. Our policy toward these crimes is zero tolerance.” Palestinian Authority President Mahmoud Abbas, in a meeting with Meretz MKs at his Ramallah office, said condemnations were not enough and that steps must be taken against the terrorists…

while…

Hotovely: Benjamin Netanyahu government will back more settlement building - Israel News - Jerusalem Post

Deputy Foreign Minister Tzipi Hotovely pledged on Thursday that the Likud-led government would support more settlement building in Judea and Samaria and that anyone who wanted to uproot those Jewish communities is the enemy.

“The State of Israel is not the enemy. The High Court of Justice is not the enemy…