How important is the "Brand" Name of the University?

Re: How important is the "Brand" Name of the University?

It is generally seen that Big names get you better salaries even for your first job. And then you have better chances to grow within the company if you have some Ivy League stamp on your credentials. I know a friend who was selected for a job where he fit well by the direct manager and his VP as well. But then the sr. vp did not approve him just for the reason that he was not from an Ivy League. It was very disappointing especially when he had made it through all the way at this big company.