Yes they are padhi likhi community. I think this is with all the minority communities like Agha Khani /Ismaili. They need to be educated to face the majority. Even our Shia brothers knew more about history than Sunni Muslims. BTW, these sects are also likes Brands
There is this Multani Sohan Halwa. When I visited Multan and went for buying Halwa.. Every shopkeeper had a banner ‘Hum hi asal sohan halwa banane wale hain’
I think the reason behind that may be non-availability of easy to say word in local languages for washing powder.