History of Brands

[the_kaur]

Re: History of Brands

@muqawwee123

Intellectual tu tu main main… but in this case it seems only ‘Main Main’

I got first glimpse of it soon after my marriage, when we were returning from Tirupati, she blew a german historian in every argument she made:). I knew their community is 100% literate, later she told be Ahmediyyas are in same legue:D, now I dread Ahmedis as well:D

@muqawwee123

Here is the success story behind - Sab ki Pasand Nirma.. Overall its Market penetration with lower cost that introduced this brand to Indian consumers.

So what is the price of this brand now compared to other brands… It was 4 time cheaper than the other brands, when introduced in 1960s.

this was the biggest success story, when it comes to business Gujju bhai is master:D, Nirma was always cheaper, for the first time in history, detergent came in affordable limit.

the other generic brand is Colgate in India. In rural areas every toothpaste is called Colgate, thought I would name ParleG biscuits, world largest brand of biscuit" after Nirma

Now Nirma is loosing market as others have reached that level and India’s purchasing power increased. I think in soaps Rin and in detergent it should be Surf.