Samsung’s Galaxy S4 Zoom steers its Galaxy brand into slightly new territory, by creating a hybrid smartphone-cum-pocket-camera. Unlike pretty much every other cameraphone around, the Zoom has a 10x optical zoom lens protruding from its rear.* In short, it’s a phone with two faces: one pure Galaxy smartphone, the second resembling a classic point-and-shoot camera. It’s an curious move that’s likely to grab consumers’ attention, but there’s a bigger question here – what’s it like using it?