Cartoons in advertising, why?
Does it effect children?
Is it a good idea??? or bad? why??
Yes, it does affect children. Children seem to be drawn to cartoon characters, hence why they use cartoon mascots for cereals or almost any product aimed at children. When you say good or bad idea, from whose perspective is it? Is it from the perspective of the advertiser or from the perspective of the consumer?
Re: Guys help me out plz
I mean from the perspective of the consumer and the research and health awareness groups etc...
Well I haven't researched it or anything, nor am I aware on any formal research on the topic. Some examples of disadvantage to the consumer are that a lot of times the cartoon mascots are used to sell junk/not so healthy stuff to kids. They're more interested by what's outside the box (i.e. box art) rather than what's in the box.
On the other hand, I've also seen cartoons being used to convey good messages as well. They used to do at the end of He-Man or G.I. Joe cartoons. However, such cartoons are more often than not lengthy ads for a toy line themselves.
Re: Guys help me out plz
thanx fat spartan! :) i have a 15 page research paper due and i encountered a mind block but now i can research more on the ideas u gave
I’m glad to help. If you get stuck with cartoon characters and their appeal to kids, you can also look up the pokemon phenomenon and see if it gives you any ideas.
Pokémon - Wikipedia, the free encyclopedia
Re: Guys help me out plz
yeah thanx how could i have forgotten pokemon! thanx again!
Re: Guys help me out plz
Aisha one thing i would like to add is that cartoons dont only attract kids but they attract adults aswell, or i should say any animating stuff grabs ur attention.
How many dudes here watch southpark, simpsons, the family guy, the city dad, all these cartoons are above 18 and only adults watch em, so its an evidence that cartoons are for adults aswell.
and right now there are few cartoon adds on in Canadian media aswell and they are for adults, one is for car insurance using cartoons and another of car insurance using other animations, one is for washroom cleaning material and there are few others.
In America there has been a big debate on cigarette advertising using cartoon or animal characters . There has been a big racket about using Joe the Camel for advertising Camel brand cigarettes , the company has been pressured not to use it.
Joe Camel Finally Gets Railroaded out of Town: - Reason Magazine
In 1991, the Journal of the American Medical Association published a study[1] showing that more children 5 and 6 years old could recognize Joe Camel than could recognize Mickey Mouse or Fred Flintstone, and alleged that the “Joe Camel” campaign was supposedly targeting children—despite R. J. Reynolds’ contention that the campaign had been researched only among adults and was directed only at the smokers of other brands. At that time it was estimated that over 30% of all cigarettes sold in the U.S. were Marlboros. Subsequently, the American Medical Association asked R. J. Reynolds Nabisco to pull the campaign. R. J. Reynolds refused, and the Joe Camel Campaign continued. In 1991, Janet Mangini, a San Francisco-based attorney, brought a suit against R. J. Reynolds, challenging the company for targeting minors with its “Joe Camel” advertising campaign. In her complaint, Mangini alleged that teenage smokers accounted for US$476 million of Camel cigarette sales in 1992. When the Joe Camel advertisements started in 1988, that figure was only at US$6 million, “implicitly suggesting such advertisements have harmed a great many teenagers by luring them into extended use of and addiction to tobacco products.”[2]
R. J. Reynolds to this day has denied Joe Camel was intended to be directed at children; the company maintains that Joe Camel’s target audience was 25–49-year-old males and current Marlboro smokers. In response to the criticism, R. J. Reynolds instituted “Let’s Clear the Air on Smoking”, a campaign of full-page magazine advertisements consisting entirely of text, typically set in large type, denying those charges, and declaring that smoking is “an adult custom”.
Internal documents produced to the court in Mangini v. R. J. Reynolds Tobacco Company, San Francisco Superior Court No. 959516, demonstrated the industry’s interest in targeting children as future smokers.[3] The importance of the youth market was illustrated in a 1974 presentation by RJR’s Vice-President of Marketing who explained that the “young adult market . . . represent[s] tomorrow’s cigarette business. As this 14-24 age group matures, they will account for a key share of the total cigarette volume – for at least the next 25 years.”[4] A 1974 memo by the R. J. Reynolds Research Department points out that capturing the young adult market is vital because “virtually all [smokers] start by the age of 25” and “most smokers begin smoking regularly and select a usual brand at or before the age of 18.”[5]
In July 1997, under pressure from the impending Mangini trial, Congress and various public-interest groups, RJR announced it would settle out of court and voluntarily end its Joe Camel campaign. A new campaign with a more adult theme debuted: instead of Joe Camel, it had a plain image of a quadrupedal, non-anthropomorphic camel. This image is still used in advertisements for Camel today. As part of the agreement, RJR also paid $10 million to San Francisco and the other California cities and counties who intervened in the Mangini litigation. This money was earmarked primarily to fund anti-smoking efforts targeted at youth[3].
Source
Re: Guys help me out plz
lol mirch bhai but thanx for the joe camel thing but i already included that in my paper...
here is a part of it that has to do with joe camel, is there anything else u can give me?
'One such example is of the old mascot of the Camel cigarettes called Joe Camel (Harris, 2008). Even though it is now discontinued by Reynolds when it was introduced it caused quite an uproar in the world because of speculation that children were being attracted to the cigarettes due to the introduction of the mascot. It was also found that Joe Camel was causing nicotine addiction in kids. There was also a research done in 1991 reported in a issue of *The Journal of the American Medical Association *saying that “6-year-olds matched Joe with a picture of cigarettes about as often as they matched Mickey Mouse with the Disney Channel logo.” (Sullum, 1997). Also another research study was done which showed that, Camel’s market share increased after Joe Camel was introduced as a mascot.' -- this is from my paper..... that i am writing right now
Re: Guys help me out plz
:k:
Re: Guys help me out plz
hehe thank you but this was just a rough draft i edited the portion i posted here n made it longer etc....
anything else u can give ideas to me about the topic at hand will be much appreciated :) ...