Re: Gupshup
Position Statement and
About US
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[li]September 29, 2001 issue of Houston Chronicle [/COLOR][/li][/ul]
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Pak.org was born from a school project in the early 1990s. While studying electrical engineering at the University of Houston, Choudhry tried to find online resources for Pakistan for a school project. Even though the World Wide Web was relatively young, he was disappointed to find no source that tied what was a growing number of Pakistan-related sites together.
He began to gather links on a simple Web page and would post news of interest to his fellow Pakistanis.
“I was active in the U of H campus group for Pakistanis, so I used the Web site as a medium to organize the group and get interest,” Choudhry said. “Yahoo had just 400 Pakistan-related links while we had almost 4,000 in the early days.”
About four years ago Choudhry joined WebAndNet, a Houston-based networking and programming firm owned by Chen Sun. Their day-to-day work had nothing to do with Pak.org, but Chen noticed it kept coming up.
“He was a really creative guy, really an unusually gifted integrator of technology,” Sun said. “He was doing the Web site on the side at first, and I wasn’t really that interested. But he really had this passion for creating the Yahoo for Pakistan.”
Chen was impressed with how Choudhry made do with limited resources, including taking a simple desktop PC with a 60 megaherz Pentium processor and configuring it to serve more than 100,000 pak.org users in the early days. The server crashed when traffic topped 200,000 unique visitors per month, so over time Chen began to help Choudhry upgrade the technology running the site.
In 1998, the site added its own e-mail service, PakistanMail, which now has more than 400,000 subscribers.
“About 30 percent of our PakistanMail users aren’t even citizens of Pakistan,” Choudhry said. “They just like the service because it’s easy and fast and doesn’t have all the banner advertising all over it.”
The site has audio recording and posting features for users and will add video conferencing technology shortly.
The heart and soul of Pak.org, however, is the discussion groups, known as Gupshup Cafi. Gupshup, a slang Urdu term for gossip, has about 50,000 active users taking part in dozens of moderated discussions on politics, religion, sports, entertainment, culture and family.
The poetry forum of Gupshup Cafi has about 20,000 pages of poetry in Urdu. Since there are few software programs that recognize the letters of the Urdu language, which are similar to the written language of Saudi Arabia, all Urdu is written phonetically in English.
“So you have people writing in English, even if they really can’t speak it that well, but when you say it out loud it’s Erdu,” Choudhry said.
Forty-six percent of the Gupshup participants live in the United States, with about 80 percent of them attending college or having recently graduated, Choudhry said. Since very few Pakistanis still living in that country have easy access to the Web, those who take part in Pak.org discussions are among the country’s wealthy and powerful. That gives the forums significant clout.
“The leaders in Pakistan go to the forums often to find out what people are really thinking, what they really want,” Choudhry said.
The site is hardly a moneymaker, costing about $6,000 to maintain per month yet bringing in only about $4,000 per month in ad revenue. Choudhry said he is negotiating with a Hong Kong-based firm with plans to quadruple that ad revenue.
The site is regularly the target of hackers, with attacks coming from those who express a general dislike of Muslims and from hackers in India, which has had a long and bloody conflict with Pakistan over the Kashmir region. Last summer, hackers from both countries waged a fierce cyberwar, defacing both private sector and government sites on both sides of the border.
“We’ve never had our site defaced, since our system administrators and Web hosting company have done a great job of screening that out,” Choudhry said.
Along with the increased Web traffic following the Sept. 11 attacks also came an increase in hate mail. The site has received about 4,600 such pieces of e-mail, Choudhry said.
“But when the Pakistani government announced its support of the U.S. plans for fighting terrorism, we got a lot of thank-you letters too,” Choudhry said. [/COLOR]