Green Pedestrian Crossing in China Creates Leaves from Footprints

Arts & Culture Culture, Arts, Literature & Linguistics
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Re: Green Pedestrian Crossing in China Creates Leaves from Footprints

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Re: Green Pedestrian Crossing in China Creates Leaves from Footprints

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Re: Green Pedestrian Crossing in China Creates Leaves from Footprints

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Re: Green Pedestrian Crossing in China Creates Leaves from Footprints

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Re: Green Pedestrian Crossing in China Creates Leaves from Footprints

Adfest 12 - Gold Outdoor - CEPF “Green Pedestrian Crossing” - YouTube

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Re: Green Pedestrian Crossing in China Creates Leaves from Footprints

Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. Enormous white canvases with a bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. BBD estimated that nearly 3,920,000 people passed through the installations, and the final posters were eventually hung has billboards in several urban locations. Awesome!

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Re: Green Pedestrian Crossing in China Creates Leaves from Footprints

Interesting and innovative idea. :k:

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Re: Green Pedestrian Crossing in China Creates Leaves from Footprints

awesome

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Re: Green Pedestrian Crossing in China Creates Leaves from Footprints

So amazing :k: