Exotic new television commercial for Gibson guitars.
The spot, shot on location at a palace in Mumbai, India, continues the company’s strategy to present its guitars as the ultimate gift. The 30-second execution depicts an opulent Indian celebration. As an empress tries to impress her husband with luxurious gifts ranging from an oil portrait and jewelry to a Rolls Royce, he shows only apathy. When his attention is drawn to a musician playing a Gibson guitar, she commandeers the instrument as the perfect present. The spot closes with the line, “Only a Gibson is good enough.”
The Interpublic Group shop enlisted award-winning director Gurinder Chadha (who directed Bend It Like Beckham and Bride and Prejudice) to shoot the commercial.
The selection of Chadha helped fulfill the vision for a rich, luxurious spot—very lavish Bollywood with a lot of tongue-in-cheek humor.
Funny commercial. However, true Gibson USA guitars are probably extremely difficult to get your hands on in India. If anything, they have the Epiphones, or cheap imitations with the word "Gibson" on it.
It wouldn't surprise me if Gibson is marketing to the Indian consumers. The middle class is growing and they are acquiring 'similar' tastes. Maxim launched toys-babes-clothes magazine in India last week and it flew off the shelves
Magazine is marketed to the 20 something IT workers who more likely to buy a Gibson (and other toys) than the 60% living "on less than 1 dollar a day".