Once, buyers were overwhelmed with choice. Now, they’re just overwhelmed with a choice of tools to help them choose. But gdgt, one such site, is hoping that it can build the ultimate solution for consumers looking to make smart gadget buying solutions, is launching new custom search tools it hopes will make using it to clear up shopper confusion a no-brainer.Gdgt is the creation of former Engadget founder Peter Rojas and former editor-in-chief of the same site Ryan Block, offering users a huge database of products to rate, review, compare and declare both their ownership of and desire for. For the gadget space, which is pretty strongly rooted in conspicuous consumption, it is a mecca. You can search for search for virtually anything that runs on electricity and get a look at how it’s been reviewed around the web by professionals, and what other users think. Lately, the team behind it has been quietly and steadily adding new features to make it even better at its job.