Four insurance companies are in competition.
One comes up with the slogan: “Coverage from the cradle to the grave.”
Second one tries to improve on that with: “Coverage from the womb to the tomb.”
Not to be outdone, the third one comes up with: “From the sperm to the worm.”
The fourth insurance company really thought hard and almost gave up the race, but finally came up with: “From the erection to the resurrection.”