Filed under: Truck, Toyota, First Drives
Raising A White Flag To The Competition
We all benefit from highly competitive battles. In the automotive sector, few campaigns are so closely fought as the decades-long struggle for supremacy in the fullsize half-ton pickup truck segment. The Ford F-150 has dominated for ages, but Chevrolet, Ram and GMC have been closing the gap with freshly redesigned trucks that are rocking the industry.
Today’s half-ton trucks are better than they’ve ever been, and we have fierce competition to thank for that.
But where does the segment leave a truck from an automaker that has chosen to no longer fight and deliver its best product? What kind of vehicle comes from a company that has relinquished any desire to strive for the top of the class - one who is now content offering nothing more than minor updates and mediocrity in an aim to placate brand loyalists?
Such a calculated underachiever would look a lot like the 2014 Toyota Tundra.Continue reading 2014 Toyota Tundra
2014 Toyota Tundra originally appeared on Autoblog on Tue, 30 Jul 2013 11:57:00 EST. Please see our terms for use of feeds.
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