Filed under: Budget, Hatchback, Chevrolet, GM, First Drives
Who’s Going To Hear Chevy’s Sub-Sonic Statement?
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The annals of “Hey you kids, get off my lawn!” took an interesting turn in 2005, when a British inventor developed The Mosquito, an ultrasonic alarm that can only be heard by teenagers. Deployed by convenience stores, property managers and even municipal governments, the device emits sound waves at frequencies high enough that most adult ears are no longer sensitive enough to perceive them. Young people, however, having yet to suffer the effects of presbycusis, hear the loud screeching and thus, scram.
Like every other marketer on the planet, General Motors would like to develop its own Culicidae - but one that works in the opposite fashion, attracting the young and hip while keeping those image-killing oldsters at bay. Its latest attempt is the 2013 Chevrolet Spark, an A-segment car in the fashion of the Scion iQ, but with features GM thinks millennials will find as attractive as having their parents pay their credit card bills.
Chevrolet gave us the opportunity to take a new Spark for a quick spin in downtown Detroit and we found the hatchback played a welcoming tune. Looking like a Chevrolet Sonic bred with a pygmy horse, the Spark isn’t exactly cute even in Techno Pink, but at least it resembles the hippest car in the Chevy stable. We’re most fond of the way the five-door Spark employs the same trick rear door handles as its big brother, hidden in the C-pillar to give the appearance a three-door. The extra set of doors certainly eases entry into the two rear seats, which Chevy says gives the Spark a distinct advantage over the minicar competition.Continue reading 2013 Chevrolet Spark
2013 Chevrolet Spark originally appeared on Autoblog on Tue, 07 Aug 2012 11:57:00 EST. Please see our terms for use of feeds.
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