Filed under: Sedan, Buick, First Drives, Luxury
GM Seeks To Define Compact Luxury Very, Very Quietly
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Every six months or so, we drive a car that exceeds our expectations. Such is the case with the all-new [2012 Buick Verano](http://www.autoblog.com/buick/verano/), the American automaker's fresh new entrant into the $25,000 compact luxury segment.
Wait a minute - what's this so-called "$25,000 compact luxury" segment?
[Buick](http://www.autoblog.com/buick) explains that there is a window of opportunity for a small luxury sedan priced below the [Audi A3](http://www.autoblog.com/audi/a3/), [Lexus IS 250](http://www.autoblog.com/lexus/is/) and [Acura TSX](http://www.autoblog.com/acura/tsx/) sedan, but above the [Honda Civic](http://www.autoblog.com/honda/civic/), [Ford Focus](http://www.autoblog.com/ford/focus/) and [Chevrolet Cruze](http://www.autoblog.com/chevrolet/cruze/). After identifying the void, Buick's objective was to develop a vehicle that was quieter, more luxurious and better equipped than anything close to its $23,470 cost of entry. Even loaded with every option, the Verano won't exceed $29,000, a figure which cleanly undercuts all of the aforementioned luxury imports by several thousand dollars.
Buick flew us up to Portland, Oregon, last week for an opportunity to put more than 250 miles on its new Verano in the spectacularly scenic Northwest. We arrived intrigued, and left very impressed.
Continue reading 2012 Buick Verano
2012 Buick Verano originally appeared on Autoblog on Tue, 25 Oct 2011 11:57:00 EST. Please see our terms for use of feeds.
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