Momo is a dog, photographed by his owner, graphic designer Andrew Knapp. However he noticed it was often difficult to find him within his surroundings and posted the photos online for people to find him.
“It started as a little thing for my nieces and nephew and turned into this hashtag project that’s bigger than I anticipated. I want to make more books for sure. It makes people smile,” Knapp said. “I’m very pleasantly surprised. It’s fantastic. He’s an adorable dog, and I want people to remember him.”