Im going to be getting a modest amount of money in the next couple of months...sum of about $30K - $35K.
Any ideas on how to maximize it?
My dream has been to open up a private boutique offering some very unique clothes and services to discriminating clients.
I just want to know if this is the right time to do this? Should I wait? Is there a better opportunity out there I should be looking at?
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Firstoff, You have a choice to make...
Choice a: Take advantage of the roller coaster ride that stock market is.
Choice b: Invest it soundly in a business.
Choice a: If you decide to go with stock market. Read the book, Benjamin Graham - The Intelligent Investor. Pay special attention to chapter 1, 7, 21 and 22. What the book teaches you is different approaches to investment and the psychology of an investor. I cannot stress how important is to have a strategy and a sound plan before you invest.
You have two approaches i.e.
The cigarette bud approach: you're walking on the street, you see a cigarette on the street which has a few puff left, you pick it up and take a few puffs and then throw it back on the street. Yes, investing for short-term is that dirty.
In-it for the long run: you plan things and invest in a business you understand. you remain in contact with the management and BODs. Hence keeping an eye on every aspect of the business. Think of coca-cola... or chew-gum business, do you understand their business? its pretty simple, you buy a can of coke, you drink it and thats it. If you understand this, then this is the business you should invest in for long-term.
NOTE: If you're up for the challenge and can work 18hrs a day, I would encourage you to think about FOREX. Having 35k and some FOREX experience, you can double your money with US dollars in your hands.
Choice b: Starting a business isn't that difficult to be honest with you. Its just people who want to start a business rarely do their homework. Basically, you've have to look into a business model, business plan, market analysis, marketing plan, accounting regulations, taxation, information structuring, your niches, cost; not just rent and labor but cost related to your product, your profit margin, break even, alternative revenue streams. Above all, brand.ing; the most important public aspect of a business.
You also have to answer question like:
Q: How much do you plan to pay yourself?
A: Yes, in a business you set a minimum that you should be getting and the rest can be saved. Remember 30%-60% of the profits are re-invested in the business.
Q: How can you reduce the costs?
A: Yes there are a million ways to reduce your business overhead. Outsourcing being one of them but it comes with a new set of headaches that you have to deal with.
Q: Are there any investors who would chip in?
A: First rule of a business is to start your business with someone else money. Either a silent partner or a bank. No matter how much money you have on hand, you always try to get more and diversify. If your business doesn't work out, well you're losing less since you have 10 other people who invested in you, so you suffer less overall.
Q: Where would be the best location?
Q: In which city would the banks be willing to finance?
Q: Are there any government grants or subsidies that you qualify for?
Q: Last but not the least, your customers. Who will be your customers? and Why would they come to you?
TIP: When I'm researching a business, I usually talk to competitors as a potential investor in their business to know the businesses inside out. 9/10 times they'll tell you everything. And if one of them doesn't the other will.
This is by no means done. You have to discover your business on a paper before you jump into it. You have to lay down a plan which dictates what you'll be doing in the first two years. At no point should you run out of ideas. For example, you can offer services on the side or sell your dresses online but guess what? Now you have to put aside a budget for your online business and that comes with its own set of problems. Its like chess, you can make a move but then you have to deal with a completely different situation then you otherwise would. So before you make a move, you have to plan it down to a nail and atleast a year ahead.
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