Famous Players is temporarily lowering its movie admission prices to $9.95 from a maximum of $13.95 at all of its Ontario theatres, beginning Friday.
The move follows a similar price break introduced in the company’s main multiplexes in Calgary and Vancouver last year and in Winnipeg before that.
“The opening up of the options has really been a lesson for us,” says corporate affairs vice-president Nuria Bronfman. “That’s why we really want to bring it into the GTA (Greater Toronto Area).”
Weekend matinees will also drop to $9.95 from $11.50 and child and senior prices will remain at $8.50, but it will spell the end of so-called cheap Tuesdays, where a ticket fee will climb slightly from the current $9.25 to $9.95. But Bronfman stresses that the difference is nominal and in fact opens up options for theatre-goers who found weekend and Tuesday showtimes inconvenient.
This is the best news I heard in the whole day,
:elmo::k:
With tax it’s 11 though.
