Filed under: Sedan, Videos, Mercedes-Benz, Luxury
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Mercedes-Benz isn’t a brand afraid to put on a show for any old reason at all - like, just because it’s Tuesday - but the premiere of the 2014 S-Class, even by the standards we’re used to, was Broadway-theater intense. Held at a purpose-built venue inside a hanger at the Airbus factory in Hamburg, the hours-long extravaganza was hosted by two German newscasters and guest-starred Alicia Keyes, an A380, fireworks, every model in the lineup in a choreographed driving routine while The Stig did donuts in an SLS AMG in the rain, and at the very end, burlesque. That’s how much the S-Class means to this brand.
What’s it going to mean to the razor’s edge of the mass-market large luxury sedan market? The exterior, that’s ripe for debate. But the interior - well, it just hung a sign on the segment that read, "Achtung! This, meine Damen und Herren, is how it’s done."Continue reading Face to giant face with the 2014 Mercedes-Benz S-Class [w/videos]
Face to giant face with the 2014 Mercedes-Benz S-Class [w/videos] originally appeared on Autoblog on Fri, 17 May 2013 11:30:00 EST. Please see our terms for use of feeds.
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