Recently, a lot of clothing shops have opened up that sell fully embroidered fabrics with embroidery, beads and sequins at reasonable prices (Thread and Motifs, Motifs are some examples). You can get fully embroidered suites for Rs 7000.
These companies have invested in large scale machinery which has mechanized all aspects of product creation, from the pattern design in a software, to thread selection via color recognition to the actual embroidery and finish. This whole process is very economical in terms of cost and time.
Anyhoos, the point I am making is that, aside from the initial investment in the machinery, it costs the companies peanuts to embellish fabrics with embroidery.
With more entrants into this market, it’s only a matter of time when competition drives down the prices. I am looking forward to this change:) btw I got three outfits from ‘threads and motifs’ and they are STUNNING. They have a tiny shop on MM alam road and it’s packed all the time( I’ve always needed to elbow my way in) I will share pix with you guys. ( I am kinda new and need to look at the guidlines:)). I’ll also share pix of a “Motifz” outfit that i got.
