One of my objectives is to ask my customers if they'd recommend us to others.
I have some customers who've told me and my wife that they'd stopped coming for a long time when the place was under the previous ownership but now they find the place much changed and would come again.
As to your question.... I am about to make sure they hear of me. I am about to every business in my zip code. Once that's done, I will start to let the residents know who, what, where I am.