Has anyone checked out Atif’s new video n song Doorie… I think both Ali Zafar n him sat together to compose the start up songs for their albums!!!
Atif should stick to the tempo hes best at… these sort of song themes does not suit him… Especially in the last scene when he hugs that lady… it looks like baji and chota bhai ar rather a formal ceremony going on… just look at his facial expressions…
Not to mention the dresses except the red gown the girl is wearing are not only SO TIGHT but not good at all…
The theme is very common and is not presented well as well…
He should seriously stick to his adat - tere bin sorta stuff!!! thats what ATIF REALLY IS!!!
anyways that my opinion What do the gupshup audience think ?
i dont like da vid, its to indianised, they should have stuck wiv a paki theme, i like the song, but i hate the video.
should have stuck wiv paki roots....
Its not indianized. its a copy of an english song video. the song is not that bad though. He should have made the video in Pakistan and the results would have been much better. Still this one is better than his previous videos, which completely sucked.
Atif Aslam’s new video Doorie, from his upcoming album leaves a bad taste in the viewer’s mouth. Being a talented singer and accomplished performer, Atif has managed to build a fanatical fan following without investing in memorable videos in the past. Infact, he consistently seems to penny pinch when it comes to video production. But one would have imagined that launching his second album would have taken more thought and planning than what is to be witnessed in Doorie. Directed in India, Doorie suffers from many of the perennial clichés of Indian music videos: the routine Bollywoodized storyline, excessive focus on a woman/ mannequin doll, overly stilted filmy set ups and of course ripped off sequences.
The storyline of the video makes a half-hearted, largely unconvincing attempt to project a forbidden romance between Atif and an overly dressed, very weepy girl into a bygone historical period. Supposedly she is the trophy wife (or daughter?) of an older man who never seems to change his sherwani whether he is coming back from work, having lunch or shooting people. However, the lady’s plunging necklines and rather contemporary looking chandelier earrings do not fit into the time period which the video is supposedly reflecting. Grieving as she is for the death of her beloved, she manages nevertheless to keep her fake eyelashes on and be dressed to the hilt all the way through. Consuming a lot of screen time, she becomes the visual center of the video, taking the spotlight away from where it belongs: on Atif. The family live in opulence but it is unclear why they are being waited on by a maid who seems inspired by a fransiscan nun and also by a fully dressed butler. Somebody please tell me, when exactly did Indians have maids dressed like that?
Meanwhile, Atif seems not to mind having been shot dead as he strums along in a concert in front of fans chanting his name. He looks trendy but his star power is nor effectively captured by the video. Ali Zafar’s Masty and now Atif’s Doorie enact stage settings to help establish the rock star credentials of the artists. However, it needs to be understood that these credentials have to be earned, need spelt out. Somebody like Ali Azmat exudes such authority from his pores – its about attitude and not artifice.
In the last sequence of the video, Atif reaches out to the girl through a mirror and pulls her into a different dimension where she joins him on stage to gaze admiringly at him. The entire sequence is a rip off from the video The Shadow from a Finnish band called The Rasmus. This shameless copying is the final nail in the uninspired, poorly produced coffin that Doorie proves to be.
When you have available to you the meticulous planning, brilliant execution, and aesthetic mastery of Jami and Saqib Malik, the understated sophistication and cerebral craft of Umar Anwar and Zeeshan Pervaiz, the playful touch of Ahsan Raheem and Amina Khan, why would you choose this video director? The magic of these Pakistani directors is that they produce work with multiple layers of interpretation. You can see their videos many times and find the experience absorbing as you discover new nuances of meaning and subtleties of style on each viewing. However, Atif has chosen a product that is instantly forgettable and will leave no lasting mark.
It is often said that in order to capture the Indian market, Pakistani musicians have to adopt Indian stylistic models. Regardless of the number of times this sentiment is expressed, it remains highly questionable. Charting a long term career requires genuine artistic integrity and an individual vision that can stand the test of time. Pakistani musicians need to maintain a separate identity and an exclusive edge. This is precisely what made the Pakistani music industry such an exciting avenue of cultural production in the first place. With videos such as Doorie, Atif becomes indistinguishable from the mass produced, Bollywoodized clones the sub-continent is drowning in. Its a shame because his unique talent gives him the ability to stand above the tide of mindless conformity rather than sinking under it.
Doorie proves to us that Atif Aslam is very popular in the ghost community. Perhaps the next video will establish his appeal among the Animal Kingdom. However, if this is the caliber of work he wants to produce, it is likely that he will lose the more discerning human fans he has acquired in Pakistan who do not settle for mediocrity, regardless of the hype surrounding it.
definitely better than all the trash coming out these days with no name one hit song wonders. The video was bekaar.
Where can you download the song from?
in my opinion the song “doorie” had very high production values (the concert hall and mirror effects and all that).. or at least when compared to aadat’s music video it seems like a relief.. anyways i don’t get whats so wrong with doorie’s temp, atif’s even done that sadism-laced song called “meray aas paas” with the gothic hadiqa kiyani.. he’s a versatile dude man
ali zafar is all instruments and rarely poetry (anyone heard "chal dil meray" or "rangeen" or "channo"?).. i liked the light music and meaningful lyrics laced into aadat, yea i gotta agree doorie's lyrics don't match that quality :(
What do the gupshup audience think ?
but the video really is something out of the bin rather something that should go into the bin:smilestar:
