DIY Hair Color?

Ok so whats the best do it yourself hair color brand? i am thinking of dying my hair for a change but dont know which brand to chose. Loreal, Garnier ? Which brand d u guppans go for? I have light to medium golden brown hair and i want to go dark like mahogany, something like
http://www.target.com/LOreal-Preference-Hair-Color-Mahogany/dp/B000KOWJ8C/ref=sr_1_15?ie=UTF8&searchView=grid5&keywords=hair%20colors&fromGsearch=true&sr=1-15&qid=1308417129&rh=&searchRank=target104545&id=LOreal%20Preference%20Hair%20Color%20Mahogany&node=1038576|1287991011&searchSize=30&searchPage=2&searchNodeID=1038576|1287991011&searchBinNameList=subjectbin%2Cprice%2Ctarget_com_primary_color-bin%2Ctarget_com_size-bin%2Ctarget_com_brand-bin&frombrowse=0
Which brand do u guys recommend?Any tips for coloring the hair? :@:

Re: DIY Hair Color?

I like Loreal Casting Creme Gloss but it's only semi perm.

Re: DIY Hair Color?

^yeah, i like their range too. But isnt semi permanent a lot of hassle as its not that long lasting?

Re: DIY Hair Color?

I like Keune Tinta Color # 6.67 i.e. DARK RED VIOLET BLONDE.
Wella and Garnier are also good.