[http://www.blogcdn.com/www.engadget.com/media/2011/12/acer-ultrabook.jpg](http://www.engadget.com/2011/12/01/digitimes-acer-eyes-ultrabook-price-drop-for-next-year-bigger/)
Having recently affirmed its [commitment to the netbook](http://www.engadget.com/2011/11/29/acer-vp-were-never-gonna-give-notebooks-up-let-them-down-ru/), Acer is now reportedly looking to boost its ultrabook sales, with the help of a handsome price cut. Citing company president Jim Wong, *DigiTimes* reports that Acer will slash the price of its ultrabook offerings by as much as 20 percent next year, dropping them from around $1,000 to between $800 and $900. The cut, expected to go into effect during Q2 2012, will be followed by a subsequent reduction to $500 in 2013, when Acer expects more vendors to enter the market. The hope is that the manufacturer will be able to reclaim some of the [ground it's lost](http://www.engadget.com/2011/10/17/idc-and-gartner-lenovo-leaps-past-dell-for-second-place-still/) to competitors in recent months, though it remains to be seen whether or not the strategy pays dividends.
DigiTimes: Acer eyes ultrabook price drop for next year, bigger cuts coming in 2013 originally appeared on Engadget on Thu, 01 Dec 2011 19:11:00 EDT. Please see our terms for use of feeds.
Permalink |
http://www.blogsmithmedia.com/www.engadget.com/media/post_label_source.gif