Are such complaints a norm in India or its just a one-off case?
MS Dhoni — Whose Big Deal is it anyway? - Blogs - DAWN.COM
In April 2013, Business Today ran a cover story on Dhoni’s fabulous brand appeal, and how he was becoming the God of Big Deals. The magazine augmented this title by depicting Dhoni as Lord Vishnu, the Preserver, holding 8 endorsed products in his 8 hands. One of the products happens to be a shoe – an impure object according to orthodox Hindus. Quite predictably, many petitions were filed against Dhoni in cities such as Delhi, Pune etc alleging that Hindu sentiments were hurt.
Re: Dhoni is in trouble for depiction of Lord Vishnu
Blasphemy… 
Re: Dhoni is in trouble for depiction of Lord Vishnu
So he was convicted / alleged under Blasphemy clauses of Indian Penal Code (Taazeerat e Hind)? 
Re: Dhoni is in trouble for depiction of Lord Vishnu
^ 
Those magazine publishers should have been more watchful.But I do not understand why Mr.Dhoni is being victimised instead of the magazine.
Re: Dhoni is in trouble for depiction of Lord Vishnu
Ridiculous. Rather than focus on such irrelevant things, time better spent addressing real life problems. Wish people would focus more on personal conduct, honesty and ethical behavior rather than take offence at such irrelevant things.