Detroit's Christmas Wish: Retain market share lost by Japan

Honda And Toyota Miscues Help Detroit Gain An Edge

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**All three domestics have gained market share this year, the first time that has happened since 1998.**

If Detroit’s three automakers could each get a wish for Santa this holiday season, it would be to keep the healthy gains in sales and market share they’ve racked up over the past year. The so-called Big Three have come through the worst automotive downturn since the Great Depression in far better shape than even their most ardent admirers might have hoped.

Individually, all three have gained market share this year, the first time that has happened since 1998. And if they can maintain the pace of the first 11 months of 2011, they should be able to end the year with a collective two percent increase in market share - which they’ve gained at the expense of two import rivals who, until recently, seemed on an inevitable and irreversible path towards domination.

Of course, it certainly didn’t hurt that Toyota and Honda saw much of their global production network idled for much of the past nine months, hobbled by the March 11 earthquake and tsunami that devastated Northeast Japan - home to much of that country’s automotive supplier base. And just when the Japanese thought they’d weathered the worst, they were slammed by flooding in Thailand that put ambitious recovery plans on hold.

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**Paul A. Eisenstein is Publisher of TheDetroitBureau.com](http://www.thedetroitbureau.com/) and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.*[/RIGHT]

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Detroit’s Christmas Wish: Retain market share lost by Japan originally appeared on Autoblog on Wed, 14 Dec 2011 15:30:00 EST. Please see our terms for use of feeds.
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