Instead of buying into the hype and using it as a way to legitimize displaying name brands, I recommend parents actually talk to kids about how to handle those people who are overly brand conscious and use it to judge people. Those people exist at every age, and, frankly, it’s best to learn early that there is no point in trying to compete with them or please them.
I’ve grown up in the US. No where have I met more brand name conscious people than those from Pakistan and the Middle East.