It’s only started to be done more widely within the last couple of years, here’s a video of the procedure on ‘The Tyra Show:’
Non-Surgical Nose Job On The Tyra Show By Dr. Rivkin (Made By You)
It is mostly done to fix more minor problems like a bump in the nose or a tip that droops down at the end (which of course is pretty common in desi features). It can also make a large nose seem smaller by injecting the filler in the right places. Won’t make a massive nose into a tiny one but the illusion it can create to make a large nose look smaller and more in proportion to the rest of the face is amazing imo.
There are loads of new procedures out there for people who want a change but don’t want to have surgery, u can even have bigger boobs without implants now (tho it’s usually just a cup size or slightly more and it’s not permanent), just thru injections.