[http://www.blogcdn.com/www.engadget.com/media/2011/09/color-facebook-relaunch-press-shot.jpg](http://www.engadget.com/2011/09/22/color-abandons-app-independence-for-facebook-hopes-youll-pay-s/)
Color launched to a fair amount of fanfare back in March, and it's not surprising, really -- the company was spearheaded by [Lala](http://www.engadget.com/tag/lala) founder Bill Nguyen, with ten of millions in backing from some top venture capital firms. The hype surrounding the photo-sharing app didn't take long to die down, however -- over the past several months, we haven't heard much from the startup. Turns out the Color team was rethinking the project from ground up. The company used [f8](http://www.engadget.com/tag/F8/) this week to launch a new version of the app built entirely around Facebook. The new Color harnesses updates to the social Network's Open Graph protocol to introduce the concept of "visits," a social gesture that prompts a user to request a live video feed from a Facebook friend upon seeing an interesting photo in their feeds on the social network or in the iPhone / Android app. The brief video stream can be attended by multiple users, becoming something of a mini UStream built into Facebook. The new Color is currently in a closed testing phase, though interested parties can sign up to take part below.
(Color abandons app independence for Facebook, hopes you'll pay someone a 'visit') originally appeared on Engadget on Thu, 22 Sep 2011 13:57:00 EDT. Please see our terms for use of feeds.
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