what are business aesthetics??
what are business aesthetics??
:)Here is what was on one web page, it should be clear after you read it:
Aesthetics in organizational life, therefore, concerns a form of human knowledge; and specifically the knowledge yielded by the perceptive faculties of hearing, sight, touch, smell and taste, and by the capacity for aesthetic judgment (Strati, 1999: 2)
This means that to study the aesthetics of business innovation we describe how managers respond to the pattern that connects a given mode of experienced innovation efforts to their feeling of what is vital (i.e., in life). To illustrate what we mean, we quote Schlag's comparable analysis of how aesthetic experience operates in the realm of law in the USA:
Law is an aesthetic enterprise. Before the ethical dreams and political ambitions ... can even be articulated ... aesthetics have already shaped the medium within which those projects ... work. (2002: 1049)
For example on GUPSHUP...............it is the page design.................colors............presentation and organization..............and what the MODS Do..................:)