Energy drinks aren’t merely popular with young people. They attract fan mail on their own MySpace pages. They spawn urban legends. They get reviewed by bloggers. And they taste like carbonated cough syrup.
Vying for the dollars of teenagers with promises of weight loss, increased endurance and legal highs, the new products join top-sellers Red Bull, Monster and Rockstar to make up a $3.4 billion-a-year industry that grew by 80 percent last year.
Nutritionists warn that the drinks, laden with caffeine and sugar, can hook kids on an unhealthy jolt-and-crash cycle. The caffeine comes from multiple sources, making it hard to tell how much the drinks contain. Some have B vitamins, which when taken in megadoses can cause rapid heartbeat, and numbness and tingling in the hands and feet.
But the biggest worry is how some teens use the drinks. **Some report downing several cans in a row to get a buzz, and a new study found a surprising number of poison-center calls from young people getting sick from too much caffeine.
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Most brands target male teens and 20-somethings. Industry leader Red Bull, the first energy drink on the market, is now the “big arena band” of the bunch “teetering on the edge of becoming too big and too corporate,” Greenberg said.
“Monster is more of a hard rocker, maybe with a little punk thrown in, much more hardcore,” he said. “Rockstar is the more mainstream, glam rock band that’s more about partying then playing.”
(Monster is produced by Corona, Calif.-based Hansen Natural Corp., and Rockstar, distributed by Coca-Cola Co., is made by Las Vegas-based Rockstar Inc.)
No evidence was ever found that sudden deaths in Ireland and Sweden were caused by people drinking Red Bull. But it’s true that the **Swedish government studied energy drinks and recommended they not be used to quench thirst or replenish liquid when exercising. And they should not be mixed with alcohol.
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The potential for accidents and alcohol poisoning worries Dr. Sandra Braganza, a pediatrician and nutrition expert at the Children’s Hospital at Montefiore in New York. As she prepared to write an article about energy drinks for a pediatrics journal, she was surprised how little published research she could find on them.
“The truth is, we don’t know what kind of effects these ingredients can have,” Braganza said of taurine, glucuronolactone and guarana. “We have to start doing more studies on this.”
How much caffeine do energy drinks contain? A University of Florida study found that some products, although served in cans two-thirds the size of a standard can of Coke, contain two to four times the amount of caffeine as that Coke. Energy drinks are unregulated in the United States, but the authors of the University of Florida paper suggest warning labels for them.
And now energy drinks are moving toward bigger cans with some products raising the caffeine content to gain a competitive edge, said John Sicher of Beverage Digest. The biggest, so far, is 24 ounces.
Parents should think twice before sending their children out the door with an energy drink, said Molly Morgan, a dietitian in upstate New York who consults with schools and talks to students, parents and coaches about energy drinks.
“Drink more than one and you get lots of sugar – 14 teaspoons in two cans, 21 teaspoons in three,” she said. **Add in megadoses of some vitamins; unnecessary nutrients (taurine) and more caffeine than plain sodas and you get “a fast up-and-down sugar high and a really rough caffeine buzz,” she said. “And drinking two or three cans a day for a period of weeks or months might trigger some side effects from the vitamin megadoses.”
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Source: The Associated Press
, besides what about the mega doses of vitamins
oo i’m an anti energy drink person ova here