Pakistan Tehreek-e-Internet :k:By the numbers: Pakistan politics online
By Jahanzaib Haque
Published: June 2, 2013
**Are 20 million online Pakistanis worth the time and effort it takes to build a winning web presence? Most political parties don’t think so, or possibly they have no idea how to actually do it.
**
A quick glance online reveals the wide disparity between the major political players. The 2013 elections may have them thinking differently now.
The online presence of the Pakistan Tehreek-e-Insaf and its emergence as the third largest party in Pakistan may not be altogether unrelated. The online landscape may very well be changing given the reality of the PTI’s success.
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The basics
Total Pakistanis online: 20 million
Total Pakistanis on Facebook: Over 8.5 million
Total Pakistanis on Twitter: 1 million
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[TABLE=“width: 625”]
Party
Website
Rank in Pakistan
Estimated users per day
Estimated pages viewed per day
Traffic from inside Pakistan
PTI
Insaf.pk
116
19,743
67,125
76%
MQM
Mqm.org
835
603
1,320
78%
PML-N
Pmln.org
1,473
498
1,195
87%
JI
Jamaat.org
3,464
160
400
86%
PPP
ppp.org.pk
5,462
176
440
84%
ANP
Awaminationalparty.org
11,064
91
190
74%
PML-Q
Pml.org.pk
13,955
87
155
84%
APML
apmlpak.com
25,998
54
140
77%
Source: Alexa.com, websitetrafficspy.com as of May 24 2013
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[TABLE=“width: 625”]
Facebook interest
Audience
PPP
242,000
PML-N
442,000
PTI
1,200,000
MQM
198,000
JI
400,000
ANP
40,000
PML-Q
14,000
APML
98,000
Source: Facebook.com as of May 24 2013**Note: Facebook interests are based on what users have entered as an interest on their timeline. Only the exact party name was used as keyword for the above stats
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[TABLE=“width: 625”]
Name
Twitter account
Party
Followers
Klout
1
Shafqat Mahmood
@Shafqat_Mahmood
PTI
60,259
66
2
Sheikh Rasheed Ahmad
@ShkhRasheed
AML
97,346
67
3
Shehbaz Sharif
@CMShehbaz
PML-N
119,336
70
4
Sharmila Faruqi
@sharmilafaruqi
PPP
51,990
66
5
Rehman Malik
@SenRehmanMalik
PPP
91,660
82
6
Pervez Musharraf
@PMPakistan
APML
51,317
53
7
Mushahid Hussain
@Mushahid
PML-Q
53,462
75
8
Maryam Nawaz Sharif
@MaryamNSharif
PML-N
94,317
66
9
Jahangir Tareen
@JahangirKTareen
PTI
88,340
65
10
Imran Khan
@ImranKhanPTI
PTI
628,887
78
11
Bilawal Bhutto Zardari
@BBhuttoZardari
PPP
51,575
61
12
Bakhtawar Bhutto Zardari
@BakhtawarBZ
PPP
73,967
69
13
Aseefa Bhutto Zardari
@AseefaBZ
PPP
61,853
66
14
Dr Arif Alvi
@ArifAlvi
PTI
64,166
69
15
Ahsan Iqbal
@betterpakistan
PML-N
46,127
65
Source: Twitter.com, Klout.com as of May 24 2013**Note: Klout score is a measure of social influence based on followers and user engagement.
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Published in The Express Tribune, Sunday Magazine, June 2[SUP]nd[/SUP], 2013.
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